The value of an Internet communication strategy

By: Libella Blogging Team

Free translation out of a blog post on: http://libellablog.wordpress.com

Communication presents a constant evolution process, models are changing, but the greatest changes are developing in the media itself. Currently we are standing in the 2.0 communication era, thanks to the internet and social networks everybody can generate content, we can become journalists, we can feel experts in any topic, and we can have an opinion for everything.

The fact that anybody can generate content doesn’t mean that everybody can do it properly, that’s why it’s important for companies, large and small, round up around communication experts. It is of no use to have hundreds of followers on blogs and other social networks if there isn’t a strategy around the platforms.

Having internet presence doesn’t mean posting daily messages onto social networks, or having an interactive web site; you have to know how to integrate all the tools together to direct the messages appropriately and directed to the correct target audience. Now-a-days we have to understand how to interact with users.

Internet presence is growing in importance, that’s the reason companies have to know how to build and maintain these spaces. Opening social network accounts is easy, getting followers could be as well, if you are a famous brand, but having a great web site, or thousands of followers on your Twitter account won’t work if you don’t have a strategy for these media, since you are not targeting your audience properly.

So, how will you differentiate from your competitors? Build a communication strategy and add quality on your contents.